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Chief Business Marketer December 3, 2015
Engaging Channel Partners to Drive Revenue: 3 Tips
You can’t expect disengaged channel partners to actively promote your brand. Here's 3 tips to get them on your side and help boost revenue for everyone. More…
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Marketing Agencies Want Talent Focused on the Big Picture
Chief Marketer recently talked with several B2B and PROMO Top Shops, to get their thoughts on the challenges marketing agencies face hiring–and retaining—talent. More…
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Chief Marketer Asks…What Were the Top Trends of 2015?
What were the biggest marketing news stories of 2015? And what are the top trends to watch in 2016? We polled leaders from some of our promotional and business-to-business Top Shop agencies, to see what they thought. More…

Presenting the 2015 IM+T Awards Winners
Congratulations to the winners of this year's Integrating Marketing + Technology (IM+T) Awards! IM+T celebates the best campaigns that have embraced marketing technology solutions. Read more about the winning initiatives.  More…
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Out of the Fog, Into the Cloud: Special Report 
Today’s customer expects a customized experience at all times. This means marketers must be able to analyze data and act on it in real-time. For many organizations, marketing cloud solutions are the key to making that a reality. Learn more in this special report.  More…

 
 
Job Opportunities

Content Marketing Manager
MSCI, New York, NY

US Marketing Manager
OPI Products, Inc.,/A division of COTY, Inc., North Hollywood, CA

Business Development and Marketing Manager
Finnegan, Washington, DC

Marketing Manager - Pharmaceuticals
Shimadzu Scientific Instruments, Inc., Columbia, MD

Marketing Director
Dell, Inc., Round Rock, TX

Sr. Product Marketing Manager, Bioprocess Services
GE Healthcare, Marlborough, MA

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The Power of Influencers
Influencers play a growing and important role in word-of-mouth marketing and the benefits are numerous. Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be targeted to very specific audiences to capture high-quality leads and engagement.

 
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