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Chief Business Marketer December 17, 2015
Using Data to Create B2B Brand Advocates
The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before. Learn how to optimize data to create cheerleaders for your B2B brand.  More…
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Agency Special Report: The Only Constant is Change
Agencies that want to thrive and not just survive need to move with the times. In this special report, Chief Marketer sat down with several of our B2B Top Shop agencies to uncover the challenges and opportunities that 2016 will bring.  More…
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Harnessing the Power of Closed-Loop Marketing in 3 Easy Steps
Want to connect with your audience online in ways that make a difference? Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps. More…

5 Step Marketing Data Fitness Checklist
Is your marketing data in fighting shape to meet your pipeline numbers? If you’re like the typical B2B company, it’s probably not.  More…
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Job Opportunities

NFV/SDN Marketing Manager
Xlilinx, San Jose, CA

Product Marketing Manager- Dell SecureWorks
Dell, Inc., Atlanta, GA

Marketing Director
Dell, Inc., Round Rock, TX

Principal Product Marketing Manager
EMC, Santa Clara, CA

Communications and Marketing Director
Fort Vancouver Regional Library, Vancouver, WA

Marketing Manager
New York Cruise Line, New York, NY
 
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Commerce, It’s Always Personal: How Context-Driven Content Fuels Sales Growth
Content has a direct impact on commerce. Useful, engaging content fuels customer interactions, but that content will be far more useful and engaging if it’s delivered in context of the customer’s latest interaction with your brand.

Out of the Fog, Into the Cloud
Today’s customer expects a customized experience at all times. This means marketers must be able to analyze data and act on it in real-time. For many organizations, marketing cloud solutions are the key to making that a reality. For many organizations, marketing cloud solutions are the key to making that a reality.

 
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