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Chief Business Marketer January 19, 2017
There’s Room for Improvement in B2B Retention: Survey
Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report. More…
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Choosing the Right Agency to Tell Your Brand Story: 7 Questions to Ask
Wondering what makes a branding agency worth hiring? These seven simple questions to ask a prospective partner can help you pick the right agency to bring your brand to life. More…
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5 Biggest Digital Marketing Trends to Watch for in 2017
Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017. More…

In a Cookie-less World, Will Email Become the New Ad ID?
The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here's why the depreciation of the cookie might continue. More…
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Winning Webinars in 2017—Tips and Tech You Need to Know
Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use evolving webinar tech to drive pipeline growth? More…

 
 
Job Opportunities

Part-Time Healthcare Customer Service -- Mt. Sinai,NY
Telerent Leasing Corp., New York

Digital Marketing Manager - MAP
National Investment Center for Seniors Housing & Care (NIC), Annapolis, MD

Marketing Associate, Automotive
NCC Media, New York, NY

Marketing Manager
Pension Administrators, Irvine, CA

Executive Director
RTDNA, Washington, DC

Public Affairs and Marketing Division Chief (13584, Grade K)
The Maryland National Capital Park and Planning Commission, Riverdale, MD
 
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5 Steps to Stress-Free Customer Analytics
Customer analytics has evolved from nice-to-have reports in the marketing department to must-have, data-driven, C-suite-influencing metrics. The whole organization now relies on analytics for direction and our businesses are better for it. Here is a short checklist of what you need to do to stay ahead of the curve.

BUYER’S GUIDE: BEST PRACTICES FOR PURCHASING NET NEW LEADS
Purchasing B2B contact data can be tricky, but it doesn’t have to be. For sales and marketers, scaling demand generation success doesn’t require a larger audience – it requires a larger qualified audience.

 

 
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