Email Optimization | Forming a True Sales-Marketing Partnership
Chief Business Marketer November 1, 2018
B2B Content: To Gate or Not to Gate, That is the Question
Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything. More…

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Better B2B Email—10 Quick Tips
Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI. More…
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Building Engines Leverages Research for Thought Leadership
An industry benchmark study is the core of a B2B thought leadership strategy for real estate industry SaaS provider Building Engines. More…

Using AI to Inform Your Video Marketing Strategy
Artificial intellience (AI) can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.  More…
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Fighting Fraud in Programmatic Advertising—Four Tips
Programmatic advertising has changed the game for small and medium websites. What are the best ways to avoid fradulent practices? More…

October’s B2B and Martech Top 10 Stories
Unwind after Halloween's sugar high and check out our top 10 B2B and martech stories for October 2018. More…
 
 
Job Opportunities

Digital Marketing Manager 
HP, Boeblingen, Germany

Sr. Marketing Manager - Windows and Education Software
Dell, Austin, TX

Marketing Manager
National Council of Teachers of Mathematics, Reston, VA

PR-Marketing Manager
Buffalo Bill Center of the West, Cody, WY

Regional Field Marketing Director
Aramark, Los Angeles, CA
 
Related Content

Virtual Event: Content First Marketing 
Join us live on Thursday, Nov. 8 as top marketers from Cartoon Hangover, First Data, Lord Hobo Brewing, Building Engines and more share their strategies for engaging content that converts.

Improving Online Engagement: Special Report 
Discover how to leverage data to create better customer experiences in this new Chief Marketer special report. 
 
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