Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version
Chief Marketer Direct
 November 24, 2014

 
Top 4 Content Marketing Trends For 2015
Learn what content marketing trends B2B marketers need to be on top of in 2015, including personalization, leveraging live events and reusability across multiple platforms.
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Video and B2B Lead Gen
Online video is an effective and increasingly popular way to communicate with consumers, but marketers should know that video can also be a good fit for B2B lead generation.
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What Data Modeling Approach Is Best For You?
There are a wide range of data modeling approaches. But it isn't always easy to figure out which approach is right for your organization. Guy Gildor offers a prime on how to determine which type of model offers the best clarity and insight for your company's needs. 
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B2B Big Data - Special Report
Are you really taking advantage of all the data at your disposal? In our special report, discover why having a plan is essential, the importance of small data, how to create a customer-centric data view and more. 
 
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Job Opportunities

Email Marketing Manager
Takelessons.com, San Diego, CA

Audience Marketing Manager
Informa Exhibitions, Phoenix, AZ

Online Marketing Manager
Amsoil Inc, Al Amatuzio, Superior, WI

Digital Marketing Manager
Aircraft Owners and Pilots Association, Frederick, MD

Public Relations/Marketing Manager
Adventist HealthCare Shady Grove Medical Center, Rockville, MD

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Customers are being influenced by external factors and deciding unilaterally when to interact with a company or a brand. In order to remain relevant, companies must embrace a customer-centric approach to engagement.

Advance to Next-Generation Personalization
Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback.

 
The Chief Marketer Network Source Directory
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