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B2B Big Data |
Turn big data into an actionable—and profitable—asset. |
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Why LinkedIn and Salesforce Must Play Nice
Just as data made inbound marketing a star, it’s turning the tide for outbound, and the change is being led by social media. Read how tech advancements are automating outbound sales processes and improving B2B targeting.
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Live Events Make Customer Connections
Brands like Apple use live events to turn product launches into word-of-mouth juggernauts. Here are three reasons live events are the perfect strategy for your marketing plan.
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Waging the War for Data Science Talent
Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on. Finding data science experts is a major challenge for CMOs.
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5 Things Marketers Can Learn from Fashion
Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion. Learn how design and color can help your brand make a bold statement.
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