Email Optimization | Forming a True Sales-Marketing Partnership
Chief Business Marketer October 18, 2018
Cross-Team Coordination Imperative for Email Success
Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging. More…

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Making Direct Mail Work Harder: Three Tips
Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy. More…
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Connecting With the Human Behind the Data
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer. More…

3 Tips for Protecting Your Brand on Social Platforms
Protecting your brand in social media means protecting a channel you don't own and can't manipulate from risks and attackers you can't see. More…
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