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Chief Business Marketer October 13, 2016
Automation Helps Vodafone Manage ROI Globally
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone. More…
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Cielo’s Go-to-Market Strategy Promotes Sales Marketing Synergy
A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization. More…
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Getting Smarter about Marketing Video Analytics
Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result. More…

Millennials Still Favor Email: Survey
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign. More…
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Why Data is the Key to Unlock the Path to Purchase
The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views. More…

 
 
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Canadian Marketing Manager
Trek Bicycle Corp., Toronto, Canada

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Crown Equipment, New Bremen, OH

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MedStar Radiology Network, Washington, DC

Marketing Director
Iowa Rotocast Plastics, Inc, Decorah, IA

Instructor, Communication - Multimedia Journalism
University of North Florida, Jacksonville, FL

Instructor, Communication-Media Production
University of North Florida, Jacksonville, FL
 
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Delivering a Great Customer Experience
If you can understand your customer and connect with them, you have the opportunity to offer them a meaningful, personalized experience. In doing so, you can maximize their potential as a customer.

 
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