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Chief Business Marketer October 11, 2018
Attribution Still a Huge Challenge for B2B Marketers: Report
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between. More…

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Marketers Seek More Sales than Audience Feedback on Content
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from CMI. More…
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Chatbots from Czech to Chinese (And Everywhere in Between)
Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages. More…

Three Reasons Brands Should Control Their Social Data
Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data. More…
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Sr. Business Development Marketing Manager
Drinker Biddle & Reath LLP, Chicago, IL

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Town of Erie, Colorado

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Woodard Emhardt Moriarty McNett & Henry LLP, Indianapolis, IN 

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Thermo Fisher Scientific, Chelmsford, MA

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Mind the Data Gap 
NEW WEBINAR: Learn the importance of identity-based marketing and discover ways to connect your siloed data across channels to create a 360-customer view on Oct. 24 in this new webinar, featuring Jon Tallman of FullContact and Mike Ashmore of Pitney Bowes. 

 
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