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Chief Business Marketer October 29, 2015
Reasons Why Many B2B Buyer Personas Fail
A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA. Katie Martell shares where many brands go wrong.  More…
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B2B Multichannel Lead Nurturing
Knowing who to connect with and how to create engagement.
Implementing Account Based Marketing: 5 Tips 
Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers. Learn how you can maximize this approach.  More…
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How to Drive Webinar Registrations and Conversions
Free Webinar on Demand
Register to learn how to prepare, produce, and deliver marketing webinars that build enthusiasm among your target prospects – resulting in higher conversion percentages.
5 Ways Marketing Automation Drives Lead Generation
Are you making the most of your marketing tech investments? Here's five tips for using marketing automation to super charge your B2B lead generation efforts. More…

Wait, Wait… Peter Sagal Shares How to Tell a Joke
Peter Sagal gave a great closing keynote on how to tell a joke at MarketingProf’s B2B Forum last week in Boston—but you really had to be there. More…
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Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.

 
 
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