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Chief Marketer Direct
 October 2, 2014

 
B2B Marketers Creating More Content Than Ever: Report
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it, according to a new report from the Content Marketing Institute, MarketingProfs and Brightcove.
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5 Steps for Assessing Marketing Technology Business Value
Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending. Here's five steps for considering your martech ROI.
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Triggered Email Volume, Opens and Clicks Rise
Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.
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How Millennials Will Change Marketing and the Workplace
Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.
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Special Report: B2B Content Marketing
Simply having B2B content isn't enough. To be successful, you need a plan. In this Chief Marketer Special Report, discover how having a strong content marketing plan can help you increase engagement, both online and in-person.
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Event Marketing Manager, Business Marketing
Twitter, San Francisco, California

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Smith Firestone Associates, Los Angeles, California

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Confidential, Houston, Texas

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Chief Marketer’s Annual B2B Lead Gen Survey
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The State of B2B Lead Nurturing
After surveying more than 500 B2B marketing executives, Bizo in association with Oracle Marketing Cloud, has release The State of B2B Lead Nurturing. This report uncover key data and insights.
 
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