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Chief Marketer Direct
 October 15, 2014

 
4 Ways to Survive Today’s Data-Driven Marketing World
Technology and data are transforming the world of marketing at a rapid pace. David Scott shares why it just might make sense for CMOs to go back to school and get a math degree.
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Leveraging Marketing Automation
In this Chief Marketer Special Report, learn how marketers are using marketing automation to target the most receptive recipients quickly, find qualified leads, save money and more.
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Digital Engagement and Conversion Are Not Synonymous
A sea of engaged customers doesn't necessarily lead to increased sales. Data is key to bridging the gap. Per Pettersen shares ideas on ways you can understand which digital campaign components actually drive conversion.
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B2B Marketers Creating More Content Than Ever: Report
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it, according to a new study from the Content Marketing Institute.
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Job Opportunities

Marketing Director
University of Illinois at Urbana-Champaign, Champaign, IL

Product Marketing Manager
Biofire Diagnostics, Inc., Salt Lake City, UT

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Kinetic Credit Untion, Columbus, GA

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RCN, Chicago, IL

Marketing Director -
Business-to-Business
Hazelden Betty Ford Foundation, Center City, MN

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In this Chief Marketer Toolkit, discover ideas from the experts for improving your 2014 B2B marketing strategies in Direct Mail, Social Media, Data and Analytics, Lead Gen, Content Marketing, and more.
 
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