Email Optimization | Forming a True Sales-Marketing Partnership
Chief Business Marketer October 12, 2017
Be Human: 10 Email Marketing Tips
Are your email messages really connecting? At the MarketingProfs B2B Forum, Michael Barber shared tips for engaging readers. More…
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2018 B2B Lead Gen Trend Outlook 
Learn where B2B marketers are investing their time and budget to nurture and convert prospects in Chief Marketer’s 2018 B2B Lead Gen Trend Survey. More…
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John Wiley’s Next Chapter Includes Improved Customer Data
Standardized customer data can lead to gains for numerous departments in an organization. Frank Guastafeste discusses how John Wiley & Sons made that happen. More…

Four Common Martech Mistakes—and How to Avoid Them
The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework. More…
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3 Truths About Machine Learning for Marketing
What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know. More…

 
 
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Free Virtual Conference—Event Safety

Learn how to protect your event and prepare for a crisis at "Event Marketing Safety & Security 2019," a new virtual event from the editors of Event Marketer. 

 
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