Marketers Embracing Data-Driven Practices
A majority of marketers are embracing data-driven marketing practices, and they're working hard to find the right tech solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.
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What’s More Important—Technology or Content?
What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan? Grant Johnson considers the importance of a strong content strategy in 2015.
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Want to Be Successful in 2015? Have a Plan
Do you know young marketers with aspirations of marketing glory? Do they have a solid career plan to take them from internships to the c-suite? A new whitepaper from the London School of Marketing looks at the goals newbies need to have for career success.
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