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Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version
Chief Marketer Direct
 January 22, 2015

 
How Your Sales Team Can Make Your B2B Website Sing: 3 Tips
Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging. Discover how your sales reps can help you redesign your website to engage your audience.
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Six Keys to Unlocking Gated Content’s True Potential
Are you getting the lead generation and sales engagement you want from your gated content? Here's six tips to help your brand use gated content to collect information and build relationships.
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B2B Marketing Starts With Knowing the Customer
B2B marketers have more ways to connect with prospects and customers than ever before. But none of that matters if you don’t really understand what they want. Learn more on the Big Fat Marketing Blog.
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Mind Your Metrics: Measuring Content Marketing Success
Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals. What should you really be be measuring to gauge your content marketing ROI?
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Building Traffic With Content Marketing
Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability. A workshop at LeadsCon Las Vegas will teach you how to use content to nurture leads through the funnel.
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Job Opportunities

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