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Chief Direct Marketer August 10, 2016
Creating Mobile Apps That Meet Customer Expectations
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale. Here's how you can optimize your mobile experience.
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Expand Your Reach and Grow Your Revenue with Farm Journal Media
Contact: Marie Briganti 914.368.1023
Creating a Plan for B2B Social Media
Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.
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Offline and On Point
Direct Mail is alive and well as part of an integrated B2B marketing strategy. Download the special report today!
Video Helps Maine Lobsters Get Their Claws into Restaurant Chefs
A series of online videos educating chefs and diners about the appeal of Maine lobsters has helped get the tasty crustacean onto more restaurant menus.
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The Secret to B2B Lead Gen: Cut Through the Clutter
Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.
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SPONSORED BY:
Reach Prospects All Year Long—Online and in Print
Contact Cynthia Foristel (203) 899-8482 to learn more.
Chief Data Marketer

Brands Take Control of Their Data to Reset Privacy
Ad tech has never been terribly comfortable with the data privacy discussion. Neither have brands. The reason for this awkwardness is twofold.
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What B2B Can Teach B2C About Content Marketing
With the rise in popularity of content marketing, B2B marketers have a lot to show their B2B counterparts.
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Why You Need to Be Thinking About Second-Party Data
Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.
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Why Marketing Should Collaborate With Sales
Leading edge B2B marketers are taking cues from their sales counterparts on how to expand marketing’s role in the sales process, says B2B LeadsCon speaker Bethany Perkins of Cielo.
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Job Opportunities

Short Term Casual
Columbia University, NY

Communications Manager
Helena Food Share, Helena, MT

Communications and Marketing Manager
FAER, Schaumburg, IL

Manager, News & Information Outreach in Spanish
University of California, Agriculture and Natural Resources (UC ANR), Riverside, CA

Senior Director, University Media Relations
Stanford University, Stanford, CA

Technical Ad Analyst
Disney ABC Television Group, Seattle, WA
 
Related Content

B2B Direct Mail Tips & Trends
Digital is the focal point of just about every B2B marketing campaign today. But the impact that traditional offline tactics such as direct mail can have in engaging prospects and customers shouldn’t be discounted.

Visual Velocity: Harnessing the Power of Video
There’s no need to check your channel listings: Online video is now on the schedule for just about every marketer that wants to engage both B2C and B2B audiences. In this special report, experts share the opportunities—and challenges—video poses.
 
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