January 22, 2019 |
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Happy New Year, you masters of marketing. We hope you got that jelly of the month club subscription you were pining for and you’re ready to roll into 2019. We are excited to introduce you to our brand spanking new newsletter: Chief Marketer Weekly—a redesigned and reimagined weekly dose of must-read content that summarizes everything the multi-tasking, omni-channel brand experiences marketer needs to know for the week into one handy capsule. Skim it on your commute. Deep dive it when you have a few minutes. The idea: fewer, smarter emails are a good thing. So let us curate the week’s most relevant marketing insights for you. Enjoy!
Jessica Heasley
Content Director - Chief Marketer
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New research indicates that hiring to fill open marketing positions might take longer than you think.
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The multi-format campaign is aimed at Millennial professionals looking for personal and professional development tips.
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| The Changing Role Of The Cmo |
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The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies. Our special report details how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.
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A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand.
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Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.
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It may have been the Hollywood stars who captured the Golden Globe awards last night, but it was Walmart that took the prize in the category of best buzz.
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| The Changing Role Of The Cmo 2 |
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The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies. Our special report details how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.
Read More
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There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.
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Gillette's new spot has sparked passionate dialogues. But despite lots of support, some said the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette.
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