POWERnews

January 22, 2019

Happy New Year, you masters of marketing. We hope you got that jelly of the month club subscription you were pining for and you’re ready to roll into 2019. We are excited to introduce you to our brand spanking new newsletter: Chief Marketer Weekly—a redesigned and reimagined weekly dose of must-read content that summarizes everything the multi-tasking, omni-channel brand experiences marketer needs to know for the week into one handy capsule. Skim it on your commute. Deep dive it when you have a few minutes. The idea: fewer, smarter emails are a good thing. So let us curate the week’s most relevant marketing insights for you. Enjoy!
Jessica Heasley
Content Director - Chief Marketer

This Newsletter is Brought to you by :

 
Hiring Qualified Marketing Talent is Challenging in 2019: Survey

New research indicates that hiring to fill open marketing positions might take longer than you think.
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Cole Haan Launches Mobile- and Social-First Video Series with Forbes.com

The multi-format campaign is aimed at Millennial professionals looking for personal and professional development tips.
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Partner Content
The Changing Role Of The Cmo

The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies. Our special report details how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.
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Aflac Highlights What It “Isn’t” to Showcase What It “Is”

A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand.
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Top 2019 Digital Marketing Trends and Predictions

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.
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Walmart Grocery Pickup Spot Gets Plenty of Golden Globe Buzz

It may have been the Hollywood stars who captured the Golden Globe awards last night, but it was Walmart that took the prize in the category of best buzz.
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Partner Content
The Changing Role Of The Cmo 2

The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies. Our special report details how CMOs can rise to the challenge of meeting customers’ increasingly higher expectations.
Read More

 
How to Identify Mobile Ad Fraud

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.
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Gillette’s New Ad—Razor Sharp or Cutting it too Close?

Gillette's new spot has sparked passionate dialogues. But despite lots of support, some said the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette.
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The Art of Modern Influencer Marketing
3 Reasons Why Your Brand Needs a Refresh
The Most Read B2B and Martech Stories of 2019
What 20 Top CMOs Will Be Betting on in 2019
Navigating Content Marketing.
Five Secrets to Winning Womens' Trust