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Chief Direct Marketer February 25, 2015
Can Ad Blockers Change Our Online Experience?
How will the growth of ad blocker software affect the digital advertising industry? Considering how ad blockers work will help marketers evaluate the trend.
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5 Tactics for Advertising Your App on Twitter
The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for marketing your mobile app on Twitter.
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The Road to Better Sales and Marketing Alignment
Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces. Demandbase's Peter Isaacson shares his thoughts on the topic.
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Marketing Tech a Growing Space
The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital.
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Chief Data Marketer

Get the Scoop on LeadsCon Las Vegas
Not everything that happens in Vegas should stay in Vegas—especially all the trends, tips and intelligence you can get to improve your lead generation efforts at LeadsCon. Get the scoop on next week's event with Beth Negus Viveiros' round-up of preview interviews with key LeadsCon presenters.
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Closing the Gap Between Traditional and Data-Driven Marketing
The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns. Here are five tips to help you restructure your marketing department to bridge traditional and new ideas.
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A Simple Process for Tackling Disparate Data Sets
Endless data sets can be a marketer’s dream—and their worst nightmare. Learn how you can embrace disparate data sets and use them to drive your campaigns' success.
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Marrying Direct Mail and Digital: Special Report
Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar, a strategy gaining momentum with direct mailers. Learn more in this Chief Marketer Special Report.
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Job Opportunities

Field Marketing Manager - NYC
TD Bank, New York

Senior Partner Marketing Manager, OEM & Service Bureau Partners - Dell Boomi
Dell, Inc., San Francisco, CA

Acquity Group Digital Marketing Manager
Accenture, Chicago, IL

Senior Partner Marketing Manager, System Integrators - Dell Boomi
Dell, Inc., San Francisco, CA

Consultative Marketing Manager - Account-
Based Marketing

EMC, New York, NY

Product Marketing Manager
FirstFuel Software, Lexington, MA

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