Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version
Chief Marketer Direct
 May 29, 2014

 
BMA2014 Focuses on Changing B2B Buyer
If you want to reach today's B2B buyer, you need to shake things up. That's the message attendees are getting loud and clear at BMA14. Learn how companies like GE, Accenture and USG Corp. are differentiating their brands to connect with customers and prospects.
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Deploying and Investing in Tech
New SiriusDecisions research shows more companies are investing in marketing technology, with web and marketing analytics tech being the two most popular solutions being deployed.
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Trade Show Marketing Do’s & Don’ts: Ways to Annoy Your Prospects
Think you know how to behave in an exhibit hall? In an excerpt from her book "Trade Show and Event Marketing," Ruth Stevens shares trade show etiquette tips from B2B experts. 
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Apply Now to Become a B2B Top Shop!
Chief Marketer's new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.
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Digital Transformation, The Next Level of Sales Enablement
Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.
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SiriusDecisions Summit Focuses on B2B Growth
SiriusDecisions 2014 Summit focused on an era of growth and how marketing and sales teams can make the most of it. Read more in this overview of last week's event in Orlando.
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Full Agenda Announced for B2B LeadsCon Summit 2014
The complete agenda for B2B LeadsCon is now available. Join us in New York Aug. 14-15 to hear from B2B experts and learn the latest tactics for customer acquisiton, lead nurturing, customer retention and more. 
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Job Opportunities

Product Marketing Manager
Telerik, Palo Alto, CA

Public Relations and Marketing Manager
Constangy, Brooks & Smith LLP, Atlanta, GA

Development & Marketing Manager
Hollywood Theatre, Portland, OR

Regional Sales and Marketing Manager
Pacifica Senior Living, Florida

Senior Marketing Manager
Humboldt County CVB, Eureka, CA

Marketing Manager - Events
RISI, Inc., Bedford, MA

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How to Increase Sales and Reduce Abandoned Shopping Carts
Nearly one in two shoppers abandon their shopping carts due to security fears. Fortunately, McAfee has the answer: a website certification service called McAfee SECURE that arms e-commerce businesses with what they need to build trust and increase traffic and online sales.

Keep Your Email Out of the Spam Folder
When over 22% of all email never even makes it to the inbox, you need every tool available to increase your deliverability. Customers can get frustrated and lose trust in you when they don’t receive important messages.
 
The Chief Marketer Network Source Directory
Offers easy access to all the leading products, technology and services available – searchable by type, geography and name.

 

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