Dunkin’ Donuts has teamed up with TV host and cooking icon Rachael Ray as part of a new marketing campaign to help the brand develop healthier food and beverage options.
Under the deal, Ray will make personal appearances on behalf of the brand. In addition, she will be featured in TV, print, radio and online spots. The first TV commercial is scheduled to air next month, the company said.
The alliance is meant to help Dunkin’ Donuts’ culinary team develop “better for you” choices. Over the last few years, the company has added smoothies, reduced carb bagels and the Latte Lite to its menu. It also has been working since 2004 to remove all trans-fats from its products since 2004.
“We believe there is tremendous synergy between Dunkin’ Donuts and Rachael Ray,” ssaid Dunkin’ Donuts brand president Robert Rodriguez in a statement. “Rachael’s philosophy of creating quality meals quickly without pretense for busy people with busy lives is the same driving force behind the Dunkin’ Donuts brand.”
The campaign will run through 2010. Terms of the deal were not disclosed.
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