Dunkin’ Donuts is teaming up with Yahoo Inc. to create two new Dunkin’ Donuts-branded video programs and a community Web site.
The first program, called “Yahoo Sports Minute,” features a daily video summary of the biggest sports stories running from 8 a.m to 2 p.m. ET at http://sports.yahoo.com/sportsminute between 8 a.m.
“Good Morning Yahoo,” a morning news program will launch April 9, and the “Dunkin’ Lounge” social community will roll out in May.
The agreement marks the first time Yahoo has worked with an advertising partner to develop original content initiatives in multiple categories.
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