Biotech Holdings Ltd. of Richmond, British Columbia, Canada is finalizing media buys for a direct response television and radio campaign in Mexico to target diabetics.
Biotech is launching a new drug, Sucanon, for treating diabetes. The medication was recently approved for use in Mexico and Biotech is exploring the possibility of finding a U.S. partner to seek regulatory approval in the U.S. The Mexican campaign promoting the drug will include TV infomercials.
*Watermark Agency Licenses Mail Software Watermark Group, a direct mail agency based in San Antonio, TX has licensed software from Now Technology Group, which will enable it to manage printed direct mail campaigns via the Internet.
With digital technology, the agency can now design and edit campaigns online, in addition to placing print production and list orders online. The software will enable the agency to create Web sites for clients to manage their direct mail campaigns.
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