Dress Barn Launches Catalog; Selects Keystone For Back End

The Dress Barn, a retail chain of discount casual and professional fashion with 683 outlets across the country, will launch its first catalog in September 1999.

For processing orders and credit card transactions, fulfilling orders, and maintaining customer files and service as well as receiving, warehousing and distribution services, The Dress Barn has contracted with Keystone Fulfillment, a division of Hanover Direct Inc.