Draftfcb won top honors Wednesday night at the Chicago Association of Direct Marketing’s annual Tempo Awards.
The Past Presidents’ “best of the best” prize went to “Body By Milk ‘Listen Up’,” a loyalty/frequency marketing program Draftfcb created for MilkPEP. The entry won first place for creative achievement and third place for marketing results in the loyalty/frequency marketing category.
The agency won 25 of the 113 awards presented, including nine for first place, adding up to the most awards in the competition.
The 2008 Jay Gondelman Award for Innovative Achievement in Electronic DM was presented to Wunderman Chicago for “What’s in Marie’s Kitchen?” an entry for Marie Callender in the Web sites category. The campaign also took first place for marketing results and second place for creative achievement.
The 2008 Hispanic Marketing award went to The Marketing Store, for “Accidents,” a direct response television campaign for Allstate. The entry won first place for creative and second place for marketing in the broadcast category.
In all, CADM President Michael Becker presented 39 first-place Tempo trophies, 39 second- and 35 third-place certificates for work produced between Oct. 1, 2006, and Dec. 31, 2007. Creative achievement and marketing results were judged separately in 17 categories.
With 19 awards overall, The Marketing Store was behind Draftfcb, followed by Rodgers Townsend of St. Louis, which received 13 awards. Jacobs & Clevenger won nine awards, and Euro RSCG Chicago won seven. The Marketing Store won seven first-place awards, Aspen Marketing won four.
Chair for the 2008 Tempo Awards was Joe DeCosmo, vice president-analysis and consulting, Allant Group. The awards ceremony was held at the Trump International Hotel & Tower.
For a complete list of winners, visit http://www.cadm.org.
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