Dr Pepper reteams with Sony Pictures for the home-video release of “Spider-Man.” Starting in December, packaging on 120 million 20-ounce and two-liter bottles and inside 12-packs will feature Spidey and an instant-win game dangling 100 Sony Dream home theater systems, 5,000 “Spider-Man” DVDs, and half a million Dr Pepper 12 packs. A multi-million dollar TV campaign kicks off in November for the Nov. 1 release from the Culver City, CA-based studio. Equity Marketing, Los Angeles, handled creative for P-O-P items for Dr Pepper/7 Up, Plano, TX.
Network
