DoubleClick Inc., a provider of online advertising systems has teamed up with Tacoda Systems to help online publishers integrate audience data.
Tacoda’s Audience Management System (AMS) combines data mining techniques, user segmenting technology and data integration abilities into a single system. DoubleClick’s DART for Publishers service reportedly helps Web publishers manage, serve and report on online ads while increasing revenues.
DoubleClick said this new arrangement will let online publishers create data management platforms to identify and target a site’s most valuable users.
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