As war to build market share wages on among the Big Three automakers, Dodge’s 2006 Chargers and Dakotas are set to be featured in TNT’s new crime thriller Wanted via product integration, broadband features and widespread marketing.
Ryan Hurst (l.) and Lee Tergesen work with a Dodge Charger in an episode of Wanted |
Both vehicles will receive national exposure throughout the show’s 12-episode season, which chronicles the lives of a team of crime fighters and is scheduled to air on TNT Sundays at 10 p.m. ET/PT starting July 31.
Showcased in at least six episodes of
Wanted, the Dodge Charger will receive primary exposure and be worked seamlessly into the plotline. The Dakota will be driven by lead character Lt. Conrad Rose, played by Gary Cole.
Dodge awareness is further promoted through
Wanted on-air, online, print and outdoor marketing components. The on-air presence will include
Wanted tune-ins,
Wanted and Dodge co-branded advertisements and on-air billboards promoting the series.
Wanted Broadband, sponsored by Dodge, will be available through the
Wanted micro site
TNT.tv. The Web site will feature broadband components such as the
Wanted trailer, behind-the-scenes clips and a virtual comic book. Links to the
Dodge.com home page are also available through the micro site.
National print campaigns that feature Dodge brand will be included in
Entertainment Weekly and
USA Today. The partnership will also be brought to life on the
Wanted billboard in New York City’s Time Square.