MOST DIRECT MARKETERS have begun CRM campaigns, but almost half of them are still in their earliest stages.
Another 18% said CRM is not a high strategic priority, and 7% claimed it didn’t fit their business model.
Those are among the results of a new survey on customer relationship management conducted by Victoria James Executive Search Inc., Stamford, CT. (For more on CRM, see our roundtable starting on page 27.)
The good news for systems vendors is that half of the respondents plan to increase CRM spending this year. Only 7% intend to decrease it.
But only 58% said they are somewhat satisfied with their programs. Almost a quarter said they’re not sure, and 12% said they were dissatisfied. One respondent wrote,
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