The Direct Marketing Association applauded the Federal Trade Commission report, “Self Regulation and Online Privacy: A Report to Congress,” which finds that online direct marketers are actively implementing privacy policies and therefore legislation is not necessary.
“This FTC study is excellent news for all companies involved with electronic commerce,” said H. Robert Wientzen, president of the DMA. “The simple fact is that industry can respond much more quickly than government to the changing realities of the marketplace.”
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