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Tips from a Partnership Marketing Guru—Carnival’s VP Partnerships
Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that would like to reach his guests as much as he’d like to reach theirs.
Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that would like to reach his guests as much as he’d like to reach theirs.
As more and more brands consider launching paid membership loyalty programs, the real question comes down to the program’s value proposition to consumers.
Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.
Reynolds, the voice of Pikachu in the upcoming Pokémon film, has pulled off an epic social stunt to gain attention for the movie.
While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.
The STORY at Macy’s experience includes big brands like MAC Cosmetics, Crayola and Levi's Kids that will stage events and experiences.
Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.