B2B Marketing

5 Tips for Implementing Account Based Marketing

October 27, 2015 |  by Beth Negus Viveiros

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

Wait, Wait… Peter Sagal Shares How to Tell a Joke

October 26, 2015 |  by Beth Negus Viveiros

Peter Sagal gave a great closing keynote on how to tell a joke at MarketingProf’s B2B Forum last week in Boston—but you really had to be there.

How Digital Transformation Can Boost Customer Loyalty

October 14, 2015 |  by Oliver Jaeger

Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.

Data’s Role in Event Marketing: 4 Tips

October 14, 2015 |  by Matt Engel

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

Redesigning Business to Optimize the Customer Experience

October 7, 2015 |  by Atri Chatterjee

Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.

Marketing EDGE Honors Pam Larrick, Quad/Graphics

October 6, 2015 |  by Beth Negus Viveiros

Pamela Larrick, the CEO of Javelin Marketing Group, received the Edward N. Mayer Jr. Education Leadership Award Sunday during the annual Marketing EDGE awards.

Driving Webinar Registrations and Conversions

September 29, 2015 |  by Beth Negus Viveiros

You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.

Q&A With GE’s New CMO, Linda Boff

September 24, 2015 |  by Patty Odell

In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.

Making the Most of Networking at Conferences

September 24, 2015 |  by Patty Odell

We all know that attending a conference can be a great place for learning and networking. Here's 7 hot tips to make your time more productive.

Leveraging Marketing Data Without Over Investing in New Tech

September 21, 2015 |  by Ross Shelleman

Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.