B2B Marketing

To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”

Chief Marketer recently talked with several PROMO and B2B Top Shops, to get their thoughts on the challenges marketing agencies face hiring–and retaining—talent.

There’s been plenty of discussion about the benefits of aligning sales, marketing and product organizations, right? In some ways, though, it seems like there’s more talk and less action. The benefits to getting these teams in sync are numerous. You can drive higher—and faster—revenue growth. In-bound lead generation and follow up can be greatly improved,…

Lists featured this week include Pinetree Garden Seeds and SHAPE.

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

The 2016 Top Shops listings are here! We do the work—compiling the Top Shops in both promotional marketing and B2B. A top resource for both brands and agencies looking for partners.

  Welcome to the PROMO and B2B Top Shops Directory   The PROMO Top Shops is a searchable directory of the Top 100 U.S. promotion agencies highlighting each agency’s featured skill sets, campaigns and contact information. This online resource is a searchable database for brand marketers, marketing agencies and others looking for expert promotional agencies skilled…

Agency: TriComB2B Case Study: Emerson Climate Technologies About TriComB2B We thrive on communicating the technical with rousing creativity and a personal inflection that speaks to target audiences. And the more technically complex, the better. At our agency, an industry standard reads like a good novel. A 3-D model is like a fine painting. With a…

Agency: Bulldog Solutions Case Study: SunGard About Bulldog Solutions Bulldog is a BtoB marketing agency. We unleash brilliant ideas and technologies – connecting brands with their customers.Digital disruption has created a chaotic marketing landscape. We help you capitalize on that chaos. Complete the Registration form to download the SunGard Case Study.   Thank you for…

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.