B2B Marketing

Using Data to Create B2B Brand Advocates

December 4, 2015 |  by Grant Johnson

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

5 Step Marketing Data Fitness Checklist

December 4, 2015 |  by Kristine Webb

Is your marketing data in fighting shape to meet your pipeline numbers? If you’re like the typical B2B company, it’s probably not:

The Best Risk Most Marketers Will Never Take

December 3, 2015 |  by Mark Grilli

Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make

4 Advantages to Storytelling Marketing

December 3, 2015 |  by Patty Odell

Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling.

Chief Marketer Asks…What Were the Top Trends of 2015?

November 30, 2015 |  by Beth Negus Viveiros & Patricia Odell

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.

Chief Marketer Listline Nov. 30

November 30, 2015 |  by Casey McClay

Lists featured this week include Greenhouse Catalog Blow-In and The Fire Store.

Engaging Channel Partners to Drive Revenue: 3 Tips

November 30, 2015 |  by Craig Stockmal

You can’t expect disengaged channel partners to build engagement around your brand. Here's 3 tips to get them on your side.

96% of B2B Marketers Use Video Marketing: Report

November 24, 2015 |  by Patty Odell

Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.

Jackson Marketing Group Case Study

Partner Content

Agency: Jackson Marketing Group Case Study: Michelin Americas Truck Tires About Jackson Marketing Group Jackson is not your typical marketing agency. That’s what most marketing agencies say, of course, but here, it’s true. We were lucky enough to begin our story with one of the largest brands in the world: Ford Motor Company. Today, we…

How Cloud-Based Systems can Make Marketers Independent of the IT Department

November 23, 2015

Today’s customer expects a customized experience at all times. This means marketers must be able to analyze data and act on it in real-time. For many organizations, marketing cloud solutions are the key to making that a reality.