B2B Marketing

Digital Leads 2016 B2B Marketing Spending Growth

March 30, 2016 |  by Beth Negus Viveiros

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

New App Helps Hartford Funds Reach Financial Advisors

March 24, 2016 |  by Beth Negus Viveiros

A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers.

Marketing to B2B Millennials

March 21, 2016

Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now B2B Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.

Taking Ownership of the Customer Journey to Improve B2B Sales

March 16, 2016 |  by Kelly Smith Dotson

Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert.

Choosing the Right Partner for Brand Events

March 8, 2016 |  by Jeff Youngs

Maximizing the positive impact of your event starts with hiring and communicating properly with the right partners. What’s your brand trying to achieve?

Making the Most of Anonymous & Known Customer Data

March 7, 2016 |  by Beth Negus Viveiros

Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.

New Research Promotes Education-based Marketing

March 2, 2016 |  by Patty Odell

New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.

3 Tools for Cross Channel Attribution

February 29, 2016 |  by Tom Desaulniers

Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.

The Art of B2B Creative

February 26, 2016

B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts.

Q&A: The Roadblocks to B2B Conversion

February 25, 2016 |  by Beth Negus Viveiros

Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.