Why B2B Brands Need Customer Advocates
Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.
B2B Marketing
Content Marketing: 5 Things CMOs Need to Know
More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.
Account Based Marketing: Where to Start
Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.
Building a Better B2B Digital Strategy
Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale. In this special report, discover: The analytics that will reveal your true digital ROI B2B digital spending trends How…
Misconceptions About Marketing Data
The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.
Chief Marketer Listline April 18
Lists featured this week include National Geographic History and InStylePaws.com.
Report Reinforces Role of Authenticity
A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.
Aligning Content Marketing and Personas
Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.
3 Steps to More Personalized Account Based Marketing
Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.
Top 3 Tips for Optimizing Your Marketing Strategy
How can you make sure your marketing strategy is paying off and driving new business?
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