B2B Marketing

Mind Your Metrics: Measuring Content Marketing Success

January 20, 2015 |  by Sandra Gudat

Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.

Six Keys to Unlocking Gated Content’s True Potential

January 20, 2015 |  by Krista Conard

Are you getting the lead generation and sales engagement you want from your gated content?

How Your Sales Team Can Make Your B2B Website Sing: 3 Tips

January 20, 2015 |  by Jason Michaels

Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.

Chief Marketer Listline Jan. 9

January 9, 2015 |  by Casey McClay

Lists featured this week include American Association of University Women Donors and Stirista.

Successful Webinars Start with Content

January 9, 2015 |  by Patty Odell

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

Is Your Marketing Team Proactive? Self-Assess to Find Out

January 8, 2015 |  by Kelly Wrather

Is your organization active, inactive, proactive or reactive when it comes to digital marketing?

What’s More Important—Technology or Content?

January 7, 2015 |  by Grant Johnson

What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?

Want to Be Successful in 2015? Have a Plan

January 6, 2015 |  by Beth Negus Viveiros

A new whitepaper from the London School of Marketing challenges these newbies to create a solid career plan.

Resolve to Work With the Top Shops in 2015

January 5, 2015 |  by Beth Negus Viveiros

Have you checked out the 2015 Top Shops lists yet?

Top 5 Best Practices for Insert Media Creative

December 22, 2014 |  by By Joyce Beggs

When a consumer opens a piece of mail or a package, your insert has but a few precious seconds to capture their attention or be relegated to the recycling bin.