B2B Marketing

Connecting With Millennials Requires a New Approach

February 4, 2015 |  by Beth Negus Viveiros

Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.

Why Your Live Event Team Needs to Go Hollywood

February 3, 2015 |  by Eddie Newquist

Live events and blockbuster movies both want to create a meaningful experience. Here's 4 ideas your event team can steal from Hollywood.

5 Ways Empowered Consumers Will Change Marketing in 2015

February 3, 2015 |  by Matt Preschern

Information is power, and your customers have it. Here's 5 key trends marketers need to watch in 2015 to engage with empowered consumers.

Nike Uses Content Marketing Videos for Internal Communications

January 30, 2015 |  by Patty Odell

Content marketing videos play an important role as an internal communications tool for Nike.

2015 B2B Marketing Outlook

January 29, 2015 - B2B

It’s 2015. Do you know if your B2B marketing strategy is where you want it to be? In this special report, Chief Marketer asks the experts for the top tips and trends you need to improve B2B lead generation, engagement, customer retention and ROI.

Chief Marketer Listline Jan. 26

January 26, 2015 |  by Casey McClay

Lists featured this week include Poets & Writers Magazine and American Bar Association Students.

What’s On Tap for Marketers in 2015

January 26, 2015 |  by Chief Marketer Staff

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.

The Biggest Misstep Even Dazzling Social Marketers Make

January 21, 2015 |  by Peter Friedman (MarketingProfs)

Social marketers can get process, creative, execution plans all tied up in a pretty bow, then forget one thing and it all ends in disaster.

7 Ways to Develop Awesome Brand Advocates

January 21, 2015 |  by Tracy Foster (Chicago Tribune)

Here's a refresher on how you can improve relationships with brand advocates and, in then end, improve your return on investment.

B2B Marketing Starts With Knowing the Customer

January 21, 2015 |  by Beth Negus Viveiros

B2B marketers have more ways to connect with prospects and customers than ever before. But none of that matters if you don’t really understand what they want.