B2B Marketing

Does Your Brand Have Soul?

March 19, 2015 |  by Yvonne Tocquigny

In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?

Benchmark to Excellence, not Mediocrity

March 9, 2015 |  by Yvonne Tocquigny

Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

Social Behaviors That Drive Brand Advocacy

March 9, 2015 |  by Holly Hamman

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

Would Your CMO Have a Beer With Your CTO?

March 6, 2015 |  by Chief Marketer Staff

In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.

In Lead Gen, Speed and Relationships Matter

March 4, 2015 |  by Beth Negus Viveiros

How quick a salesperson follows up on a lead can make all the difference.

How to Use Facebook’s “Call-to-Action” Button

March 2, 2015 |  by Patty Odell

Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free!

5 Reasons Marketers Must Start Curating Content Today

March 2, 2015 |  by Christian Jorg

Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.

Chief Marketer Listline Feb. 26

February 26, 2015 |  by Casey McClay

List featured this week include Boston Home and Edmund Optics.

Special Report: B2B Conversion Optimization

February 26, 2015

Your social media presences, SEO initiatives and email blasts are driving tons of prospects to your website. But what are they doing when they get there? A clear path to purchase is essential for conversion.

Free Webinar: Avoiding Webinar Pitfalls

February 25, 2015 |  by Chief Marketer Staff

Webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them" on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars." on Wednesday, March…