Putting Editorial Content at the Heart of B2B Marketing
Travelers uses three distinct types of marketing content to engage business insurance prospects.
B2B Marketing
BMA15 Round-Up: Engagement Online, In-Person and at the Game
Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.
Create a Better B2B Big Data Plan
Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.
B2B Direct Mail Trends
B2B marketers must connect with prospects as early as possible. Making direct mail an integral part of their multichannel contact strategy can help companies influence customers, build brand presence and create a comprehensive strategy to close the sale.
Gates Corp. Refocuses Marketing on the Customer
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
3 Steps to Better Digital Marketing Intelligence
Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.
Chief Marketer Asks….What Matters Most in ROI?
We ask several top marketers….what matters most in professional (and personal) ROI?
B2B Marketers Not Yet Mature Digitally: Report
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
New Strategies in B2B Social Media
Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly.
Strong Brand Story Drives Daimler Trucks Marketing Campaign
In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.
- «Previous Page
- 1
- …
- 101
- 102
- 103
- 104
- 105
- …
- 148
- Next Page»
