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Putting Editorial Content at the Heart of B2B Marketing
Travelers uses three distinct types of marketing content to engage business insurance prospects.
Travelers uses three distinct types of marketing content to engage business insurance prospects.
Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.
Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.
B2B marketers must connect with prospects as early as possible. Making direct mail an integral part of their multichannel contact strategy can help companies influence customers, build brand presence and create a comprehensive strategy to close the sale.
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.
We ask several top marketers….what matters most in professional (and personal) ROI?
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly.
In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.