B2B Marketing

Nine Tips for Building Better Marketing Dashboards

September 21, 2015 |  by John Bird

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

Engaging Customers With Data Intelligence: Webinar

September 21, 2015 |  by Beth Negus Viveiros

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

The Definitive Guide to Sales Enablement

Partner Content

By: Highspot Length: 56 pages Type: White Paper In most organizations, the bottom of the funnel remains a content black hole, where the business impact of marketing content is as difficult to measure as it has always been. Marketing creates a seemingly endless stream of documents and presentations, trying to tell a compelling story and…

6 Hard & Soft Skills to Look for When Hiring Marketing Talent

September 14, 2015 |  by Patty Odell

This article outlines six hard and six soft skills to look for when hiring marketing talent.

Incorporating Custom Print into Your Content Strategy

September 10, 2015 |  by Beth Negus Viveiros

Don’t rule the printed word just yet, especially custom print vehicles that can be a great calling card for your brand.

Look for Patterns in Your Content Marketing

September 9, 2015 |  by Beth Negus Viveiros

Having great B2B content isn’t enough. To make it work, you need to understand the patterns of how prospects engage with your content marketing.

How to Start a Facebook Group

September 9, 2015 |  by Patty Odell

This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.

20 Top Customer Engagement Tips

August 27, 2015 |  by Beth Negus Viveiros

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Earning An Audience With Great Content Marketing

August 25, 2015 |  by Beth Negus Viveiros

Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.

For Better SEO, Focus on Clear Goals and Strong Site Design

August 25, 2015 |  by Beth Negus Viveiros

Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.