Express delivery and logistics company DHL has signed a two-year deal to be the Official Express Delivery Provider of the Miami Dolphins and Pro Player Stadium. The deal runs through the completion of the 2005 NFL season.
The wide-ranging agreement will include extensive and highly-visible DHL signage at the Dolphins’ stadium, including exterior signage on the main east and west scoreboards, as well as logo displays on gate entrances to the stadium, parking gate entrances and at the Dolphins training facility in Davie, FL.
The agreement also provides Plantation, FL-based DHL with an in-game JumboTron presence that will include interactive fan features. Other key elements include DHL involvement in the Dolphins’ broadcast entities, such as FINS-TV and The Dave Wannstedt Show, and a presence in club publication and Internet projects.
DHL also plans to partner with the Dolphins on a number of community-focused programs that will reinforce the company’s expanding role in, and commitment to, the South Florida region. It also allows DHL use of the team and stadium trademarks.
“Our decision to partner with them will enable us to reach tens of millions of households during nationally televised home and away games, as well as reach out directly to DHL customers, employees and the local South Florida community,” said DHL Holdings (USA) CEO John Fellows.
The partnership is the latest component of DHL’s emerging sports marketing program. The program, part of an ongoing nationwide brand awareness and marketing campaign to raise DHL’s profile in the U.S., will align the company with some of America’s most iconic sports teams and events. It signed a similar sponsorship deal earlier this month with the U.S. Olympic Team.
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