Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate
A look back at our recent conversations with CMOs making waves in the industry.
A look back at our recent conversations with CMOs making waves in the industry.
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.
How marketing and PR can work together on integrated, AI-driven strategies.
Strategies for a robust omnichannel retail marketing strategy.
A look at new trends in retail commerce and how marketers can harness their potential.
We spoke with Shipt CMO Alia Kemet about the back-to-school campaign, marketing challenges unique to the retail tech space, its new creative venture with actress Issa Rae, and much more.
Marketers should be mindful of a few key requirements relating to collecting and processing customer data.
Click here to view the 2023 winners!