CONSUMER-MARKETING | ACQUISITION

The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words "Cuervo Nation" beneath the city's best-known landmark, the

FedEx is enticing online users through a sweeps and instant win game. When consumers register at the site (www.fedex.com), or return for more visits,

Premiere Magazine is this month hosting an Oscar-themed text-message sweepstakes, a first for the movie monthly. Academy Award winners picked via cell

Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator

Unilever launched Carb Options low-carb products this week, jumping on the nationwide low-carb hype. An online instant-win game at www.carboptions.com

Consumers that register for the new Netscape Internet service are qualified to win a 2004 MINI Cooper in a new sweeps sponsored by America Online. From

Procter & Gamble is midway through an online sweepstakes for Olay that awards a two-night trip to the Miraval Resort and Spa in Tucson, AZ. The sweeps

In the ultimate celebrity challenge, Xbox Live subscribers can win a chance to compete against some of today's hottest stars. Microsoft Corp. launched

Housewares retailer Bed, Bath & Beyond has teamed with Inspired House magazine for a national sweeps that will award a shopping spree and consultation

It's a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,