Coca-Cola is offering the ultimate marketing tool to launch its new sports drink: the money-back guarantee.
POWERade OPTION, a low-calorie, low-carbohydrate sports drink is now on store shelves nationwide featuring a “Great Taste” money-back guarantee that gives consumers who don’t like the taste a full refund.
The company decided to make the offer based on overwhelming positive feedback on the produce and strong sales, said Mary Herrera, director of marketing for sports & energy drinks, Coca-Cola North America, in a statement.
“Combine this initial feedback with the results from the taste test against Propel, and it was an easy decision to initiate the ‘Great Taste’ money-back guarantee,” she said. Propel is made by The Gatorade Co., a division of PepsiCo.
Sampling is getting underway at special events in key markets across the country.
POWERade OPTION comes in strawberry, black cherry and lemon flavors and is sold in 32-ounce bottles, 20-ounce single bottles and six-packs.
Print ads, in-store merchandising and promotions as well as p.r. and online sponsorship programs support.
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