CM Weekly June 27, 2021 The esports and gaming industries have experienced explosive growth in recent years—and they show no signs of slowing down. An estimated 474 million fans worldwide watch esports, according to Statista, and that number is expected to grow nearly 22 percent by 2024 to 577.2 million. The number of casual gamers…
CM Weekly June 20, 2021 Congress approved a bill this week to make Juneteenth, June 19, a federal holiday commemorating the end of slavery. Its bipartisan support reflects the public’s growing awareness of the occasion, which marks 156 years since the last slaves were freed in Texas. Data supports this, too: Consumer discussions about Juneteenth…
CM Weekly June 13, 2021 Increasingly, younger consumers will research a brand ahead of making a purchase in order to determine how—and if—it positively contributes to society. Because for this group, where the money’s spent matters. Indeed, businesses’ ethical choices, associations and company practices are being scrutinized to a greater degree these days. And one…
CM Weekly June 6, 2021 It’s Pride month, people. And the marketing activations have begun to roll in. But it should be said: There’s a difference between authentic LGBTQ allyship from brands and rainbow-colored merchandise or generic social media shout-outs. Some companies are missing the mark, and younger audiences in particular see through hastily-produced activations.…
CM Weekly May 23, 2021 Savvy marketing professionals know that to make an impact they must meet consumers where they are. Increasingly, it’s also where they prefer to be reached. Case in point: Apple’s recent implementation of App Tracking Transparency that requires publishers to ask permission from users to be tracked. Consumers are presented with…
CM Weekly May 16, 2021 Watching a company’s reputation go down in flames for being tone deaf is a common occurrence these days. This week we saw the Hollywood Foreign Press Association, whose lack of diversity—among other criticisms—inspired scores of celebrities and brands to distance themselves from the quagmire. We look at lessons learned from…
CM Weekly May 9, 2021 “Marketing will be the creator of the organization’s future. That is a leadership role that, with few exceptions, B2B marketers don’t recognize.” —Loris Wizdo, Vice President and Principal Analyst, Forrester It’s no longer enough for B2B marketers to define and protect the brand, help generate leads and support sales, Wizdo…
