ClientLogic Specialists Marketing Services has been named to manage the Software of the Month Club files.
The files include 73,000 last 12-month continuity buyers and 314,000 last 12-month intro buyers. A package insert program is also available.
The Software of the Month Club is a member-based distributor of software for home computer users of all ages and experience levels. Members receive the latest software from game and educational programs to home productivity and interactive tutorials from some of the biggest names in software, the company said.
Buyers are technical, sophisticated and well educated with above average income and good credit. Some 100% are at home address. The file is 50% male, 50% female.
For more information, contact ClientLogic in Weehawken, NJ, at 201-865-5800.
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