On behalf of its Cheerios brand, General Mills is on the hunt for people who have taken great strides to fight of heart disease, and will reward them with grant money to their favorite charity for their efforts.
The company is seeking nominations for the Cheerios Sisters Saving Hearts Award, which honors individuals or service groups that have made a difference in the African-American community to fight heart disease in their local communities.
A panel of judges will select five nominees based on their community impact, activities on behalf of heart disease and cholesterol education and the number of people helped or served by their actions. Each will receive a $5,000 grant to the charity of their choice.
Nominations will be accepted or by mail through March 15. This is the third year of the program, the company said.
The program also includes free cholesterol screenings for women. Through Jan. 31, 2010, customers can enter codes from specially marked Cheerios packages. For every code entered, Cheerios will donate $1, up to $200,000, to raise awareness for heart disease and provide free cholesterol screenings for women in need.
Cheerios is a staunch supporter of heart disease prevention. The company says that eating Cheerios every day as part of a healthy diet can help lower cholesterol and reduce the risk of heart disease. The soluble fiber found in the cereal is said to help reduce cholesterol levels.
Online marketing and on-pack materials support the program.
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