Data Driven ROI
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Acquisition
Yahoo Wires Bus Stops for Local Launch
Yahoo is bringing the Internet to bus stops to support its national launch of Yahoo Local. Commuters access Yahoo Local on the fly Yahoo puts Internet kiosks at bus stops in New York, San Francisco and Los Angeles to promote its new local search …
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Acquisition
GNC Starts Sponsorship Sweepstakes
General Nutrition Centers, Inc. has launched an essay contest that will turn three amateur athletes into GNC Pro Performance-sponsored athletes. Amateur and aspiring athletes can visit gncproperformance.com to enter to describe their endurance goal in a …
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Acquisition
Starz Scares up Trip for Four to Disney World
In trying to scare up some viewers for its upcoming “haunted” comedy adventure, movie services provider Starz has launched a sweepstakes dangling a trip to Disney World. The sweepstakes promotes The Haunted Mansion, set to premier on television Oct. 30 …
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Acquisition
Gold’n Plump Revs Sweepstakes
Gold’n Plump Poultry hopes to extend its peak summer selling season into fall with an on-pack sweepstakes running through November. The Cruisin’ for Gold’n Plump sweeps puts scratch-off instant-win cards on packages of fresh and frozen chicken. The …
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Acquisition
Microsoft Dresses Up Mac Sweeps
Microsoft extends its “Inner Suit” ad campaign with a sweepstakes offering Macintosh users an action figure of themselves. The Win Your Inner Suit sweeps supports Microsoft’s Office 2004 for Mac software. The sweeps (and the ads) are built on the notion …
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Data Driven ROI
Freedom Files
Prospect databases give mailers the leeway to model, append…and save on list costs
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Acquisition
The Apprentice Sparks Record Interest in Crest Toothpaste
An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble’s history. The …
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Acquisition
Travel Show Dangles Around-the-World Vacation
The New York Times Travel Show and TCS Expeditions have launched an online sweepstakes, dangling a vacation for two to some of the most exotic and ancient places in the world. The co-branded sweeps promotes the annual Travel Show next year as well as …
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Acquisition
New Crest Tooth Whitener Focus of Tonight’s Apprentice
Procter & Gamble is the latest mega brand to get hired on The Apprentice, introducing on tonight’s show its newest Crest tooth whitening flavor. The theme of the show revolves around the two teams given the task of promoting a new flavor, mint vanilla, …
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Acquisition
Gap Puts Contest Winners on TV
Gap’s How Do You Wear It? contest invites entrants to submit photos of themselves in Gap attire. Consumers get to vote online for their favorites in six categories; those winners will appear on Sony Pictures Television’s syndicated TV show Life & Style, …