Channel | Mobile

Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.

NASA and the Nobel Prize committee may be faced with more complex calculations, but for most of us, figuring out the best deal in a cell phone/ wireless plan combination in our local area comes about as close as we ever get to higher mathematics. But visitors seeking a roadmap through the wireless dark can…

Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll

Five days before Christmas, and chances are your local shopping center looks like the Battle of Verdun, only with less parking. What would you give to be able to find out, without setting foot in that seething mass of frazzled parents, crying kids and overworked sales clerks, whether that set of barbells your Aunt Fanny…

Cable TV network The N is going high-tech with it research. The network is partnering with online-research firm OTX and mobile-community provider mbuzzy to form a new wireless research panel

The people ServiceMagic serves are busy folks: carpenters, contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement

Verizon Wireless is set to offer videos from YouTube.com to its V Cast Music service subscribers, the companies said yesterday.

Consumers are more accepting of ads on their cell phone—if they are relevant, a new report from mobile marketing company Enpocket finds.

The CMO of T-Mobile International, Ulli Gritzuhn, will spend the rest of the year reorganizing the marketing division before departing at year's end.

Mobile music is on pace to break new ground in the music industry and is giving marketers a variety of options to reach younger consumers. The trend was one of several highlighted yesterday at RoadShow Hollywood's Music Day.