Channel | Facts & Figures

You will have to give up some control over your Facebook campaigns after Sept. 1, but with there are elements of CBO that can work to your advantage.

A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.

The marketing tactics that are the most used by marketers throughout the funnel aren't always the ones that drive the strongest ROI,.

Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.

Your sales team may not be as happy as you think they are: New research finds that 24 percent of inside sales people are actively looking for new jobs.

Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?

Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.

What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here's how to get your company ready.

Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.